Lytdryv Insights
5 GTM Inflection Points Every Founder and CEO Should Watch
Recognizing go-to-market (GTM) inflection points can be the difference between scale and stall. Founders and CEOs, here are five signals your GTM system needs a strategic shift.
Services as Software: A Systems-Led GTM Playbook
Learn more about how modern founders and GTM teams are scaling growth by turning workflows into repeatable, tech-enabled systems. A playbook for systems-led execution.
Closed-Won Is Just the Beginning: The RevOps Advantage
Discover how founders and GTM teams can drive real growth after the sale with post-sale systems for onboarding, retention, and expansion.
Why Attribution in 2025 GTM Systems Is an Indicator, Not a Science
In 2025, attribution is no longer an exact science. Learn how modern GTM systems use attribution as a directional signal, not a source of absolute truth.
Why Pipeline Setup Matters for Founders (And How to Get It Right)
Discover why pipeline setup is essential for B2B founders. Learn how to structure your sales pipeline for growth, clarity, and predictable revenue.
RevOps Essentials: Clarity When You Can’t Afford to Miss
Discover how Revenue Operations (RevOps) aligns marketing, sales, and customer success to remove friction, drive efficiency, and support strategic growth — especially when paired with a fractional CMO.