Lytdryv/Blog
The Basics of Demand Capture for B2B Growth
Learn the basics of B2B demand capture—what it is, how it works, and why it’s essential for converting existing intent into real pipeline. A practical guide for growth-stage teams ready to scale smarter.
Demand Capture vs. Demand Generation: What Growth-Stage CEOs Need to Know
Demand generation and demand capture aren’t the same—and confusing them can stall growth. Learn more about structuring your B2B marketing strategy with a balance of leadership, micro staffing, and tech to convert intent into revenue.