Lytdryv/Blog
Marketing Automation vs. CRM: What’s the Difference—And Why It Matters for B2B Growth
Confused about the difference between CRM and marketing automation? This guide breaks down how each supports B2B growth—and why choosing the right tools matters for your pipeline.
The Basics of Demand Capture for B2B Growth
Learn the basics of B2B demand capture—what it is, how it works, and why it’s essential for converting existing intent into real pipeline. A practical guide for growth-stage teams ready to scale smarter.
Demand Capture vs. Demand Generation: What Growth-Stage CEOs Need to Know
Demand generation and demand capture aren’t the same—and confusing them can stall growth. Learn more about structuring your B2B marketing strategy with a balance of leadership, micro staffing, and tech to convert intent into revenue.
Choosing the Right GTM Motion: A Guide for B2B Leaders
Your go-to-market motion defines how your business grows. Learn about key GTM models—sales-led, product-led, marketing-led, and hybrid—and get tips on how to choose the right one for your stage, product, and customer.
Why AI Can’t Replace Marketing Leadership (And Why That’s a Good Thing)
AI is transforming marketing, but real growth still needs experienced leadership. Discover why combining the right tools with the right people creates smarter, faster marketing—and how growing businesses can build a better path forward.