Lytdryv Insights
Marketing Automation vs. CRM: What’s the Difference—And Why It Matters for B2B Growth
Confused about the difference between CRM and marketing automation? This guide breaks down how each supports B2B growth—and why choosing the right tools matters for your pipeline.
Finding Product-Market Fit in B2B: It’s Not Just About the Product
Learn how to develop product-market fit in B2B—from refining your ICP to aligning messaging and sales strategy. A practical guide for founders and CEOs building go-to-market momentum.
The Basics of Demand Capture for B2B Growth
Learn the basics of B2B demand capture—what it is, how it works, and why it’s essential for converting existing intent into real pipeline. A practical guide for growth-stage teams ready to scale smarter.
Demand Capture vs. Demand Generation: What Growth-Stage CEOs Need to Know
Demand generation and demand capture aren’t the same—and confusing them can stall growth. Learn more about structuring your B2B marketing strategy with a balance of leadership, micro staffing, and tech to convert intent into revenue.
Choosing the Right GTM Motion: A Guide for B2B Leaders
Your go-to-market motion defines how your business grows. Learn about key GTM models—sales-led, product-led, marketing-led, and hybrid—and get tips on how to choose the right one for your stage, product, and customer.
Why AI Can’t Replace Marketing Leadership (And Why That’s a Good Thing)
AI is transforming marketing, but real growth still needs experienced leadership. Discover why combining the right tools with the right people creates smarter, faster marketing—and how growing businesses can build a better path forward.
37 Signs You’re Ready for a Fractional CMO
Wondering if it’s time to bring in a Fractional CMO? This article outlines 37 clear signs your business is ready for focused marketing leadership—without the cost or commitment of a full-time hire.
When Marketing Is Everyone’s Job—and No One’s Priority
In many small B2B companies, marketing gets split between the CEO, ops, and a few freelancers—leading to scattered execution and little ROI. Learn how Fractional CMO leadership brings clarity, focus, and measurable impact.
Buying a Business? Don’t Overlook This One Marketing Mistake.
Considering buying a business? Don’t overlook marketing. Learn why post-acquisition marketing leadership matters—and how a Fractional CMO can help drive clarity, growth, and ROI from day one.
Fractional CMO vs Full-Time: A CEO’s Guide to Making the Right Call
Wondering if it’s time to hire a Fractional CMO? This guide helps CEOs and founders identify the signs, understand the benefits, and decide if a flexible marketing leader is the right fit for their growth stage.
Marketing Services Redefined: Beyond Commoditized Agencies to Real Growth
Tired of one-size-fits-all marketing agencies? Discover how Lytdryv’s integrated model—Fractional CMO leadership, Micro Staffing, and marketing services—helps growth-stage companies build smarter, more aligned marketing engines.
Micro Staffing: The Smart Way to Build (and Supercharge) Your Marketing Team
Struggling to build a marketing team that delivers results? Micro Staffing helps you quickly fill marketing gaps with specialized talent—on demand. When combined with a Fractional CMO, it creates the perfect balance of strategy and execution, without the cost or delays of full-time hires. Discover how to scale smarter today.
Why a Fractional CMO is Your Competitive Edge (and Why Lytdryv is the Right Choice)
Growth stalled? A Fractional CMO from Lytdryv delivers executive-level strategy, leadership, and execution—without the full-time cost. Drive revenue, align your team, and achieve your goals. Learn more.